3 Sheldon square
3 Sheldon Square represents those projects where JWD has been appointed to transform key spaces and building-identity without total demolition of the existing interior. Aviva wished to redefine this 10-year-old reception area ahead of remarketing office space within their 1 million sq ft development at Paddington Central. Through initial sketch work and discussion with the client, a brief was established in which ceilings, lighting, a high reception desk, internal doors, furniture, signage and heavy moulded wall panels would be replaced and the rest retained.
JWD created a blank canvas on which to imprint a fresh and elegant new identity for the building. The harmonious interplay of form, texture and colour now establishes a serene and welcoming environment. Strategic lighting at the entrance suggests a mezzanine and minimises the intrusion of the first floor office space into the volume of the reception. Within the reception, ambient lighting replaces the original fluorescents. Bespoke elements and a neutral finishes scheme of stone-coloured leather, white Corian and stainless steel are enlivened by lime furniture and lime perspex details in the desk.
‘JWD apply an intelligent approach to building refurbishment and design problems. I have worked with Jo on two very different projects and appreciate her willingness to listen and fully understand the problem before working on a solution. She has creativity and vision, but is also resourceful and well able to work within the constraints of a budget and a fully occupied building. Moreover JWD understand the importance of long-term maintenance which is vital to the property management industry.'
Alison Sheilds, Executive Director, Paddington Central Management Company